Brand Guidelines
Download our official brand resources and learn about usage guidelines.
1. Logo Orientation
Vertical Logo
A stacked logo variation for when the space on print or web do not accommodate the horizontal logo, usually used for online banners.
Horizontal Logo
Can be used on websites, corporate stationery or online and in print where the vertical logo doesn’t fit.
PG Icon
Acts as an extension of the logo.
2. Logo Version
Full Color Logo
The positive version of the logo is always used on clear white or lighter color tinted backgrounds to maintain readability.
Black Mono Logo
For use on facsimile and other black and white publications.
White-out Logo
When used on dark colored backgrounds, the logo should be all white to maintain readability. This will provide a striking contrast allowing the logo to be clearly legible.
3. Logo Sizes
15mm, and 85 pixels
Minimum size for print application
Minimum size for screen use: 85 pixels wide at 72 dpi
The minimum size for all printed material is 15mm wide and 85pixels (at 72dpi) for digital on-screen use. The logo should never be used less than this size as this would lead to a compromise in readability.
For large formats such as banners, billboards and signages, the logo should be proportionally balanced to the size of the document. In all cases, the logo should never:
– Bleed off any edge
– Be cropped in any way
The logo must always maintain clear space around it especially for large formats such as those stated above here. This will preserve the integrity of the logo and allow for maximum readability.
4. Improper Usage
Logo Usage Guideline
The logo must not be altered or changed in any way and the guidelines should always be adhered to. The master logo templates should always be used when putting together collaterals.
5. Logo Usage (Collaboration)
Logo Usage Guideline
The logo must stand out clearly from its surroundings.
This applies not only to the background but also to items near the logo (text, photographs and other graphic elements) that might compromise the impact of the logo. It is important to keep the logo clear of any other graphic elements.
To ensure this, an exclusion zone or ‘clear space’ rule has been established using PG icon. This exclusion zone indicates the closest any other graphic message can be positioned in relation to the marque. The example on this page demonstrates the minimum clear space required which is the height of the PG icon from the logo.
6. Color
Primary
Secondary
